Mergers Alliance

OXEYE Advisors is a strategic advisory firm with longstanding sector expertise in food/consumer and industrials. As exclusive Benelux member of Mergers Alliance we share and enrich our industry knowledge within this global network. Mergers Alliance is the premier international partnership of mid market financial advisory firms and sector specialists. We have teamed-up with HJW Capital Advisors to broaden our coverage in the Benelux.

AutoBinck Group has sold its BMW/MINI dealerships Vriesendijk, Martinistad & Dijker to Dusseldorp Automotive
  • Dusseldorp Automotive acquired the Vriesendijk, Martinistad & Dijker BMW/MINI dealerships (VMD Group) in the Northern part of the Netherlands from AutoBinck Group
  • AutoBinck Group is family-owned and one of the leading players in the European mobility market, with various ventures focussed on mobility for today and tomorrow. It has sales of around EUR 1 billion and is active in 31 countries with over 1,500 employees
  • Dusseldorp Automotive is privately-owned and one of the leading BMW, MINI and BMW Motorrad dealer groups in the Netherlands
  • The sale of VMD Group to Dusseldorp Automotive was driven by the need for consolidation and increase of scale in dealership networks and AutoBinck’s focus in the Netherlands on broader investments in mobility and energy
  • We knew the VMD Group well from advising AutoBinck Group on the acquisition in 2014, which was our first successfully completed advisory mandate
  • OXEYE Advisors managed a competitive sale process as financial advisor to AutoBinck Group
Royal Terberg and AutoBinck have sold Terberg Business Lease Group to Arval
  • Arval, a BNP Paribas group company and the largest multi brand full-service car leasing company in Europe, acquired Terberg Business Lease Group, a top 10 car leasing company in The Netherlands with also a small presence in Belgium
  • This acquisition will bring Arval close to its ambition to become a top 3 player in The Netherlands, expands its digital capabilities and strengthens its private lease offering
  • The selling shareholders Royal Terberg Group and AutoBinck Group are both family-owned groups with each around EUR 1 billion in revenues that decided to sell Terberg Business Lease Group to free up capital for redeployment in their core businesses
  • OXEYE Advisors managed a competitive sale process as financial advisor to Royal Terberg Group and AutoBinck Group
InsureTech Connect has acquired a majority stake in Digital Insurance Agenda
  • InsureTech Connect (ITC) and Digital Insurance Agenda (DIA) join forces to create the largest Worldwide Insurtech and Insurance Community
  • DIA connects insurance executives with insurtech leaders from all over the globe with events in Amsterdam and Munich, content-rich digital platforms and an executive education course
  • ITC is the world’s largest network of insurance leaders with annual events in Las Vegas and Singapore
  • ITC is part of Clarion Events, the Blackstone backed organiser of over 180 events in 50 countries around the world
  • OXEYE Advisors acted as financial advisor to the founders of DIA
Müller has acquired the Landliebe brand portfolio and factories from FrieslandCampina
  • Unternehmensgruppe Theo Müller, the EUR 7 billion German dairy major, acquired the Landliebe brand portfolio and its 3 processing plants in Cologne, Heilbronn and Schefflenz  
  • Next to the German national premium brand Landliebe, the transaction includes the regional brands Tuffi, Südmilch, Puddis and Mondelice, the foodservice brand Gastro, and the German private label operations
  • Royal FrieslandCampina, the EUR 11 billion international dairy cooperative, will continue to focus on the development of its international brand portfolio
  • OXEYE Advisors acted as advisor to Royal FrieslandCampina
De Huidkliniek has raised growth capital from 5square
  • De Huidkliniek is the leading chain of skin treatment clinics in the Netherlands
  • The company is specialised in laser treatments and skin therapy
  • In 2003, the founder Renske Ypma established the first branch in Amsterdam
  • De Huidkliniek currently has 12 branches throughout the Netherlands
  • The company raised fresh capital from 5square, which will be used to grow to 30 branches and investments in advanced equipment
  • OXEYE Advisors acted as financial advisor to the founding shareholder
Joe Public has entered into a strategic partnership with Springbok Agency
  • Joe Public and Springbok Agency have entered into a strategic partnership
  • The Joe Public Take-Away advertising model works slightly differently than the traditional advertising agencies
  • Joe Public does not participate in creative pitches, so that it can focus 100% on paying customers
  • Customers can order “an advertising dish from the fixed menu” at fixed attractive rates
  • Joe Public is a top-10 advertising agency in the Netherlands and was Agency of the Year in 2019
  • Together with Springbok they will roll-out Take-Away Advertising through Joe Public Worldwide, starting with a Joe Public office in Antwerp
  • OXEYE Advisors acted as financial advisor to Joe Public
ParkBee has raised growth capital from Koolen Industries
  • ParkBee is a digital cloud based platform playing at the heart of the parking ecosystem
  • It connects parking-app providers and end users (car drivers) to public and private car parks yet unknown or inaccessible to the wider public
  • This empowers European cities to accelerate initiatives to improve liveability, prosperity and the environment, through reducing street parking by optimising use of available space
  • Koolen Industries, together with a number of other tech entrepreneurs and investors, participated in ParkBee’s Series B round to support the digitalisation of the European parking industry 
  • OXEYE Advisors acted as exclusive financial advisor to ParkBee in raising €30 million new capital to support its scale-up growth model
  • Four Seasons Food is an innovative specialist in pouch packaged convenience food including meals, soups, sauces and bean mixes
  • The company manufactures for international A-brands and retailer owned brands
  • The product portfolio and the patented cold production process tap into modern trends like convenience, conscious living and environmental awareness
  • For Neerlands Glorie (HAK) the acquisition of Four Seasons Food fits into its strategy to grow its international offering of high quality vegetable based products in pouches
  • OXEYE Advisors ran a sales process targeted at strategic buyers who could support the company in realising its growth ambitions
  • Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale
  • JustPremium is one of the largest rich media and video ad marketplaces in Europe
  • GumGum is the Goldman Sachs backed U.S. market leader in contextual intelligence technology
  • Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns
  • OXEYE Advisors acted as exclusive sell-side advisor to JustPremium in the sale to GumGum
  • Uiltje Brewing Company is a creative Dutch craft beer brewery, known for its fantastic beers and playful illustrations on the cans
  • Swinkels Family Brewers is a 7th generation family business with annual sales of approximately EUR 1bn
  • With the takeover of Uiltje, a strong brand bursting with ambition and creativity, Swinckels can unlock the full potential of the business with their distribution power and brewing capacity, while the Uiltje team can fully focus on quality and creativity
  • As minority shareholder in Uiltje Brewing Company, OXEYE Advisors acted as their financial advisor in the sale to Swinckels Family Brewers
  • Novish is a fast-growing innovative food start-up providing tasty plant-based seafood alternatives to the retail and foodservice channels across Europe
  • The company is founded and led by a team of highly experienced food professionals who recognized the seafood category as an underdeveloped area in the alternative protein offering
  • QSRP generates EUR 1bn in sales through its quick service restaurant labels Burger King, Quick, O’Tacos, Go!Fish and Nordsee while serving over 100 million customers in 7 key countries. QSRP is owned by Kharis Capital
  • OXEYE Advisors acted as exclusive financial advisor to Novish in raising international growth capital to fuel the next growth phase for the company

  • Hagelswag is a high-end consumer brand, reinventing how we enjoy breakfast based on Dutch heritage. Its products are sold through leading retailers, high-end foodservice locations and souvenir shops

  • The company is founded by a team of food enthusiasts and marketing professionals

  • OXEYE Advisors acted as advisors to the Company in raising growth capital from Verbruggen Food Group

  • Intersteel is the leading consumer brand in the Benelux for design door handles with matching window closures and accessories
  • Intersteel Group has achieved its growth in recent years by implementing an omni-channel sales strategy and by expanding its product range
  • Following a controlled auction process, Committed Capital acquired a majority stake in Intersteel Group from private equity firm 5square and Peter van Leeuwen, third generation of the founding family
  • OXEYE Advisors acted as financial advisor to the sellers

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  • PTT Public Limited is a Thai state-owned oil and gas producer and the largest company in Thailand, realising sales in excess of EUR 60 billion
  • The company owns submarine gas pipelines, LPG terminals, electricity plants, petrochemical refineries, oil and gas exploration and production as well as gasoline retailing activities and a coffee chain with over 3,000 outlets around the world
  • Together with PTT Public Limited, OXEYE advisors performed a strategic review for investing in new technologies the Benelux region
  • Jongejans Luchttechniek is a producer of dust extraction systems for the agricultural market
  • Modules are included in packaging lines to ensure dust-free production processes and end products such as onions, potatoes, flower bulbs and seeds
  • Management has acquired 50% of the shares in Jongejans Luchttechniek from founders Hugo and Fred Jongejans
  • OXEYE Advisors advised the founders on several strategic considerations over the years including the acquisition of Tibo Luchttechniek and their succession planning
  • Altacel is a specialist in printed and unprinted films for packaging in both the food and non-food sectors, which has been active for more than 55 years
  • Pallas X and Peter Huizing have acquired the company and Peter Huizing is appointed managing director to lead the company together with Alex Frijlink
  • Pallas X is an active venture capital investor without a predefined exit horizon
  • OXEYE Advisors advised Peter Huizing as buy-in manager
  • NutriXo is a leading French bakery and flour milling group with EUR 1.2 billion sales, owned by
    EUR 3.4 billion French food & agri co-operative Vivescia Group
  • NutriXo sold its subsidiary company Délifrance Home Bake and a long term international license agreement to Dutch investment firm Rijnland, as it did no longer fit in NutriXo’s frozen strategy
  • Délifrance Home Bake is a producer of Modified Atmosphere Packaged par-baked bread for baking off at home
  • Its products are sold through the European retail channel, both under the iconic Délifrance brand and under private label
  • OXEYE Advisors organized an auction process targeted on international trade buyers as well as financial investors
  • PartsPoint Group is one of the leading automotive aftermarket distributors in the Benelux with c. EUR 300m sales and a former division of AutoBinck Group, which realizes EUR 1.25bn in sales in the automotive and mobility sectors
  • Alliance Automotive Group (EUR 2bn in sales), part of Genuine Parts (USD 19.4bn in sales), acquired the company as a result of its unique independent Benelux position and strong synergy potential
  • OXEYE Advisors acted as sell-side advisor to AutoBinck, with a focused process targeting large international strategic buyers
  • JOZ develops & manufactures high-tech robotics for the dairy farm sector with products including feed pushing robots and manure robots, increasing efficiency for dairy farmers in the dairy sector
  • In a tailored auction process, Rabo Participaties acquired a majority stake in JOZ to support further international growth, from the managing directors who stay on board as minority shareholders
  • Rabo Participaties, part of the Rabobank Group, has a long-standing track record as investor in the food & agri category and currently has c. EUR 1 billion assets under management and offers access to an international food & agri network
  • OXEYE Advisors acted as sell-side advisor to the selling family
The Vegetarian Butcher

Unilever has acquired The Vegetarian Butcher

  • Unilever, the EUR 52 billion global food major, acquired The Vegetarian Butcher in order to accelerate its worldwide foothold in plant based meat-alternatives through a proven brand with a purpose
  • The founders of the company, Jaap Korteweg and Niko Koffeman, stayed on as brand ambassadors
  • Within one year following the transaction The Vegetarian Butcher announced that it partnered with Burger King to launch the plant-based Rebel Whopper
  • The acquisition of The Vegetarian Butcher by Unilever seems to have ignited a rush on meat replacement manufacturers internationally
  • OXEYE Advisors acted as sell-side advisor to the management and shareholders of The Vegetarian Butcher
2018 - Advisor to the Sellers
  • PartsPoint Group, one of the leading automotive aftermarket distributors in the Benelux with c. EUR 300m in sales and a division of EUR 1.25 billion sales AutoBinck Group, acquired Dabeko as an add-on to further grow its position in the aftermarket car parts wholesaling
  • Dabeko is a car parts wholesaler with c. 100 locations holding a strong position in the north of the Netherlands
  • OXEYE Advisors acted as buy-side advisor to PartsPoint Group and later advised on the sale of PartsPoint to Alliance Automotive in 2019
  • Pos Service Holland is a Dutch automotive aftermarket distributor specialized in offering a broad range of starters, alternators and testing equipment used in the automotive, trucks, agricultural, shipping and industrial segments
  • PSH operates HQ in the Netherlands and has branches in France, Spain and China serving clients in more than 70 countries worldwide
  • In a tailored auction process, Nordian Capital, a mid-market Private Equity investor with c. EUR 500m assets under management, acquired a majority stake in PSH with the goal to build the leading European aftermarket distributor of starters, alternators and testing equipment together with the second generation Pos family
  • OXEYE advisors acted as sell-side advisor to the founding family
  • Ter Beke is a listed Belgian chilled convenience food manufacturer with more than EUR 700 million sales
  • With no less than 85 automated slicing lines Ter Beke is the largest service slicer of processed meats to the Benelux retailer
  • Next to this, Ter Beke is the largest European manufacturer of branded and private label chilled lasagna through the ready meals shelves at retailers in about every European country
  • In 2017 Ter Beke acquired Cebeco Meat Products from Zwanenberg Food Group to further strengthen its position as the processed meat market leader in the Benelux
  • OXEYE Advisors acted as buy-side advisor to Ter Beke in this complex carve-out transaction
  • Royal FrieslandCampina – with EUR 11.3 billion sales one of the largest dairy conglomerates globally – sold its juices division Riedel through a highly competitive auction targeted on strategic buyers
  • Riedel is the Dutch market leading manufacturer of fruit juices and fruit based soft drinks, sold under iconic brands such as CoolBest, Appelsientje, Dubbelfrisss, Taksi and Extran
  • Riedel generates annual sales of EUR 125 million from its own stand alone manufacturing site
  • OXEYE Advisors acted as buy-side advisor to Dutch PE investor Standard Investment in developing a stand-alone investment case for Riedel tailored around the revitalization of its brands on the retailers’ shelves
  • OXEYE Advisors co-invested alongside Standard Investment in the carve-out transaction of Riedel
  • PartsPoint Group, one of the leading automotive aftermarket distributors in the Benelux with c. EUR 300m in sales and a division of EUR 1.25 billion sales AutoBinck Group, sold its BE-LUX AD business to Doyen Auto
  • BE-LUX AD includes the Belgium and Luxembourg based activities of Autodistribution Belux
  • Doyen Auto is part of aftermarket conglomerate Autodis, realizing EUR 1.9 billion in sales and will strengthen its position in the northern Belgian aftermarket distribution segment
  • OXEYE Advisors acted as sell-side advisor to PartsPoint Group on this transaction, advised on the purchase of Dabeko in 2019 and again on the sale of the PartsPoint division to Alliance Automotive in 2019
  • Tibo Luchttechniek provides dust extraction solutions to the food and non-food industry where its modules are included in packaging lines to ensure dust-free production processes and end products
  • Jongejans Luchttechniek acquired its peer in a one-on-one process
  • OXEYE Advisors acted as buy-side advisor to the company
  • Andus Group is an industrial holding company with subsidiaries in the Netherlands, Belgium, Germany and Slovakia realizing EUR 240 million in sales with c. 700 employees
  • Following a strategic review by our client, OXEYE Advisors invited strategic buyers for the sale of selected non-core assets
  • voestalpine, the listed industrial conglomerate with a market cap of EUR 3.6 billion and realizing
    EUR 12.7bn in sales, acquired the assets from Andus Group
  • OXEYE Advisors acted as sell-side advisor to the company
  • Roger Bacon Eyewear is the first producer of 3D printed eyewear in the Netherlands producing tailor-made eyewear based on the results of biometric scans
  • With the capital injection of EUR 750,000, Roger Bacon will optimize its production process and focus on product innovations as well as international expansion
  • OXEYE Advisors acted as advisor to the company
  • Deli Home & Garden is a designer, producer and distributor of home interior products such as doors, cabinets, flooring and other wood and sheet materials under well known brands as Bruynzeel, CanDo and Lundia, and garden sheds under brands such as Woodvision and Hillhout for the European professional and DIY market
  • The company is owned by NPM Capital, an Amsterdam based evergreen private equity fund owned by the SHV family holding, one of the largest private companies in the Netherlands
  • Deli Home & Garden generates annual sales of c. EUR 400 million
  • OXEYE Advisors acted as advisor to management on this transaction, whereby NPM Capital acquired the shareholding of its co-investor Avedon Capital and subsequently split the company into respectively Deli Home and the Outdoor Life Group, each with its own management team and participation plan
  • Continental Bakeries is a leading European bakery group specialized in the production of private label biscuits, bread replacements and toasts with sales in more than 50 countries including Germany, France, Sweden, Netherlands and Belgium
  • The company was sold by NPM Capital in a controlled auction process after having grown the company to more than EUR 300 million sales through five bolt-on acquisitions
  • Continental Bakeries was acquired by Goldman Sachs – through its Merchant Banking Division – together with Silverfern, in 2016
  • With USD 145 billion of fund capital raised, the Merchant Banking Division of Goldman Sachs is one of the largest managers of private capital globally
  • OXEYE Advisors acted as buy-side advisor to Goldman Sachs in this highly competitive auction
  • Chocolaterie ICKX is a Belgian manufacturer of handcrafted chocolate products for the retail channel
  • Pralibel is a Belgian manufacturer of luxury praline and fine chocolates, both branded and under private label, with EUR 12 million in sales through its own chain of chocolate shops as well as export to over 40 countries
  • OXEYE Advisors acted as buy-side advisor to Chocolaterie ICKX in the acquisition process
  • Sula is a German manufacturer of hard boiled candies with specific expertise in sugar-free products, selling its products in Germany, Central and Eastern Europe
  • CCI is Europe’s largest manufacturer of a wide variety of mainly private label sweets and confectionery, offering customers a full range of sugar-free and sugared sweets, toffees, fruit and wine gums, liquorice and jelly beans, with over EUR 100 million in sales
  • OXEYE Advisors acted as buy-side advisor to The European Company Group, a holding of Continental Candy Industries (CCI) owned by private equity firm Bencis Capital, in the Netherlands on its European buy and build programme
  • Grontmij is a Dutch engineering company that generated EUR 659m sales and employed 6,000 FTE in 2014
  • In 2015, Grontmij was acquired through a EUR 354m public offer by Sweco , the leading engineering firm in the Nordics with c. EUR 2bn in sales
  • OXEYE Advisors acted as financial advisor to the Supervisory Board of Grontmij
  • Vullen of Voeden is a Dutch initiative by Dutch TV and radio presenter and sports journalist Wilfred Genee and his wife, providing helpful tools, recipes and inspiration to increase awareness of the importance of a more healthy lifestyle
  • To improve the availability of more healthy snack choices at sportsclubs, they introduced Balletje Breed, a quality meat snack made from 100% local beef free from gluten and additives
  • OXEYE Advisors acted as advisor to the founders of Vullen of Voeden
  • Morubel, located in the Belgian city of Ostend, is one of the largest European processors of frozen wild catch & aquaculture tropical shrimp with over EUR 75 million in sales to retailers, food industry and food service companies across Europe
  • The business was acquired from the portfolio of assets of Heiploeg, the European leader in the supply of fresh shrimp
  • OXEYE Advisors acted as buy-side advisor to Bencis Capital, a local Dutch private equity firm, in this competitive auction process
  • Royal IHC is a market leader in the design, production and supply of equipment, vessels and services for the dredging, offshore and wet mining markets with c. EUR 1bn in sales
  • OXEYE Advisors was engaged by the employee and management trust office foundation (‘STAK’) to provide an independent valuation analysis of their share depositary receipts of shares in the capital of Royal IHC
  • ARYZTA is a Swiss based provider of frozen bakery products, such as bread rolls, artisan loaves, sweet baked goods and morning goods, with over EUR 3.5bn in sales across Europe, North America and the rest of the world
  • Rina, the remaining asset of Eurobakers Group, is an industrial bakery, based in the Czech Republic, specialized in laminated dough products such as croissants, puff pastry and Danish pastries, for the European retail and foodservice market.
  • OXEYE Advisors acted as sell-side advisor to Oventwee Holding, the Belgian owner of Eurobakers Group & Rina
  • AutoBinck Group is a Dutch holding company, active in car distribution & retail, car leasing, aftermarket parts & accessories distribution and smart mobility, with employees in 8 countries and sales in excess of EUR 1 billion
  • AutoBinck, founded in 1907, is a private company wholly owned by the founding Lauret family
  • To expand its car distribution and retail activities, the company acquired the BMW/MINI dealerships Vriesendijk, Martinistad & Dijker, strengthening its position in the Northern part of the Netherlands
  • OXEYE Advisors acted as buy-side advisor to AutoBinck